2012 Global advertising revenues revised downward to 5.0 percent - $449 billion

As reported on BusinessMirror.com, BRICs and sports will help global advertising revenues to grow in 2012, according to an updated report by MAGNAGLOBAL, a division of IPG Mediabrands. The study furnished this columnist revealed media owners’ revenue growth for 2012 to be slower than previously projected, but still resilient.

For 2012, media owners’ advertising revenues is forecasted to grow by 5.0 percent to $449 billion, 1.5 percent below last year (6.5 percent).

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