CRM misuses by a sales manager

In reality, CRM is a discipline, and CRM software is the tool you use to scale that discipline up and automate its data management aspects. It's a tool. Use it right and find success. Use it wrong and you might as well be pounding on your engine block with a hammer.

CRM applications are generally not the sources of the problem -- it's those pesky humans, who have remarkably unfettered imaginations when it comes to finding ways to misuse or underutilize their CRM applications. Here are three recurring misuses of CRM that are head-slappingly common.

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