An inside look at Facebook and their revenue potential

As reported in the Financial Times, in terms of the progress of its business, Facebook’s figures suggest that its advertising base has yet to develop as far as many of its supporters had hoped – though it has already achieved strong profitability.

At $3.71bn last year, its revenues were below the $4bn-$4.5bn range anticipated by most analysts. Nevertheless, it represented growth of 88 per cent from a year before, with advertising income growing at a slower 69 per cent and higher growth from the payments and other revenues that now account for 15 per cent of revenues.

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