Is 2012 the year for "Content Marketing"?

2012 seems to be the year of Content Marketing. It’s everywhere. When you have global organizations such as Coca Cola committing their strategic and marketing resources to content marketing, it’s a significant enough shift to warrant a deeper look. To me, it seemed like a repackaging of the term “Social Media Marketing”, so I thought to investigate and share some of those findings here.

Content Marketing is a fairly recent term used to describe “the creation and sharing of content in order to engage current and potential consumer bases”, which is really just a lofty way to say intelligent content development.

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